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Google Will Use 'FLoC' for Ad Targeting Once 3rd-Party Cookies Are Dead

🗓️ 04 Mar 2021 13:54:00Reported by The Hacker NewsType 
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🔗 thehackernews.com👁 54 Views

Google plans to use FLoC for ad targeting once 3rd-party cookies are phased out, claiming privacy-preserving APIs will still deliver results for advertisers and publishers. This major shift could reshape the advertising landscape, although it's expected to cover only Chrome-based websites

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