Google admits it can’t quite quit third-party cookies

For more than a year, Google has said it would phase out the third-party tracking cookies that power much of its advertising business online, proposing new ideas that would allegedly preserve user privacy while still providing businesses with steady revenue streams. This week, Google tossed much ...

Chrome starts the countdown to the end of tracking cookies

Google has announced that it will start rolling its Chrome web browsers new Tracking Protection feature from January of 2024. Tracking Protection is part of Google’s Privacy Sandbox initiative to phase out third-party cookies. The Tracking Protection feature aims to disable third-party cookies...

Consumer privacy and social media

Looking at the privacy related stories of 2022, its not hard to see that much of the focus was on the social media giants. Banning TikTok is slowly becoming a trend among US states. Google and Facebooks owner Meta was fined on several occasions for amounts that would have put other companies out ...

Google Delays Blocking 3rd-Party Cookies in Chrome Browser Until 2024

Google on Wednesday said it's once again delaying its plans to turn off third-party cookies in the Chrome web browser from late 2023 to the second half of 2024. "The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before...

Google Has a New Plan to Kill Cookies. People Are Still Mad

Google has scrapped FLoC, its controversial cookie replacement. Now it’s back with Topics—but rivals and privacy experts are still nervous...

Google Drops FLoC and Introduces Topics API to Replace Tracking Cookies for Ads

Google on Tuesday announced that it is abandoning its controversial plans for replacing third-party cookies in favor of a new Privacy Sandbox proposal called Topics, which categorizes users' browsing habits into approximately 350 topics. The new mechanism, which takes the place of FLoC short for...

Google Extends Support for Tracking Party Cookies Until 2023

Google's sweeping proposal to deprecate third-party cookies in Chrome browser is going back to the drawing board after the company announced plans to delay the rollout from early 2022 to late 2023, pushing back the project by nearly two years. "While there's considerable progress with this...

A week in security (June 14 – June 20)

Last week on Malwarebytes Labs: How to delete your Instagram account. Working from home? You’re probably being spied on. Another one bites the dust: Avaddon ransomware group shuts down operation. Patch now! Apple fixes in-the-wild iPhone vulnerabilities. Windows 10 to retire in four years or 52...

Mozilla Says Google's New Ad Tech—FLoC—Doesn't Protect User Privacy

Google's upcoming plans to replace third-party cookies with a less invasive ad targeted mechanism have a number of issues that could defeat its privacy objectives and allow for significant linkability of user behavior, possibly even identifying individual users. "FLoC is premised on a compelling...

What’s Google FLoC? And How Does It Affect Your Privacy?

There’s a battle raging over how advertisers can target us on the web—or whether they should be able to target us at all...

GitHub Announces Blocking Google’s FLoC

By Deeba Ahmed GitHub has announced that it is adding an HTTP header which is a move that would block Google's FLoC. Here's the code. This is a post from HackRead.com Read the original post: GitHub Announces Blocking Googles FLoC...

A week in security (April 12 – 18)

Last week on Malwarebytes Labs, our podcast featured Troy Hunt, Chloé Messdaghi, and Tanya Janca who discussed security fatigue with us. We announced the release of the Malwarebytes SMB Cybersecurity Trust & Confidence Report 2021, a first-of-its-kind survey of the hardworking IT professionals on...

Chrome users, here’s how to opt out of the Google FLoC trial

Two weeks after Google launched a trial to replace run-of-the-mill online user tracking with new-fangled online user tracking, several companies and organizations have pushed back, criticizing the new technology—called FLoC—which is designed to respect peoples privacy more, as a detriment to user...

Millions of Chrome users quietly added to Google’s FLoC pilot

Last month, Google began a test pilot of its Federated Learning of Cohorts—or FLoC—program, which the company has advertised as the newest, privacy-preserving alternative in Google Chrome to the infamous third-party cookie. Sounds promising, right? Well, about that. Despite Google’s rhetoric abou...

Critics Blast Google’s Aim to Replace Browser Cookie with ‘FLoC’

This month Google begins a public test of a technology it says will eventually replace browser cookies in an effort to boost Chrome browser user privacy. However, critics say the switch is a half-measure and does not protect the web movements of Chrome users adequately. The Google solution–called...

Google Will Use 'FLoC' for Ad Targeting Once 3rd-Party Cookies Are Dead

Signaling a major shift to its ads-driven business model, Google on Wednesday unequivocally stated it would not build alternate identifiers or tools to track users across multiple websites once it begins phasing out third-party tracking cookies from its Chrome browser by early 2022. "Instead, our...

A week in security (January 25 – January 31)

January 28 was Data Privacy Day, but for Malwarebytes Labs, it was Data Privacy Week. As such, were packed with more privacy coverage than you can shake a stick at, starting with some practical steps on how to make your online life private and secure, and why privacy is core to a safer internet. ...