Nothing in Google’s arsenal carries more weight than its search engine rankings. Pair that weapon with a desire to inspire encrypted connections on the web, and you have a pretty powerful combination.
More than a year ago, Google said it was testing a method where a site’s search ranking would be influenced by whether it was using an HTTPS connection. Yesterday, the company announced that it was adjusting its indexing system to look for more HTTPS pages by default.
“Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page,” Google said in its announcement. “When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”
Google has been a frontrunner in promoting the Electronic Frontier Foundation’s and Tor’s HTTPS Everywhere extension, which offers a secure connection for web requests where none exists. It was also among the first to offer HTTPS by default for Gmail and most of its online services.
It also responded quickly to revelations made in the Snowden documents that the National Security Agency was tapping connections between its overseas data centers by encrypting those critical connections.
Yesterday’s announcement does hinge on a handful of conditions, Google said:
“Although our systems prefer the HTTPS version by default, you can also make this clearer for other search engines by redirecting your HTTP site to your HTTPS version and by implementing the HSTS header on your server,” Google said.