Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google on Monday abandoned plans to phase out third-party tracking cookies in its Chrome web browser more than four years after it introduced the option as part of a larger set of a controversial proposal called the Privacy Sandbox. "Instead of deprecating third-party cookies, we would introduce ...

Chrome starts the countdown to the end of tracking cookies

Google has announced that it will start rolling its Chrome web browsers new Tracking Protection feature from January of 2024. Tracking Protection is part of Google’s Privacy Sandbox initiative to phase out third-party cookies. The Tracking Protection feature aims to disable third-party cookies...

Google Chrome Rolls Out Support for 'Privacy Sandbox' to Bid Farewell to Tracking Cookies

Google has officially begun its rollout of Privacy Sandbox in the Chrome web browser to a majority of its users, nearly four months after it announced the plans. "We believe it is vital to both improve privacy and preserve access to information, whether it's news, a how-to-guide, or a fun video,"...

Chrome's "Enhanced Ad Privacy": What you need to know

Users of Google's Chrome web browser may wish to dig into their privacy settings as a new feature regarding advertising privacy slowly rolls out to the masses. Googles "Enhanced Ad Privacy" feature may soon appear in your browser, tied to choices regarding a new Chrome feature named Topics. This ...

Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024

Google has announced plans to officially flip the switch on its twice-delayed Privacy Sandbox initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser. To that end, the search and advertising giant said it intends to phase out third-party cookies for 1...

Google Rolling Out Privacy Sandbox Beta on Android 13 Devices

Google announced on Tuesday that it's officially rolling out Privacy Sandbox on Android in beta to eligible mobile devices running Android 13. "The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps...

Google Delays Blocking 3rd-Party Cookies in Chrome Browser Until 2024

Google on Wednesday said it's once again delaying its plans to turn off third-party cookies in the Chrome web browser from late 2023 to the second half of 2024. "The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before...

Google Releases First Developer Preview of Privacy Sandbox on Android 13

Google has officially released the first developer preview for the Privacy Sandbox on Android 13, offering an "early look" at the SDK Runtime and Topics API to boost users' privacy online. "The Privacy Sandbox on Android Developer Preview program will run over the course of 2022, with a beta...

Google Drops FLoC and Introduces Topics API to Replace Tracking Cookies for Ads

Google on Tuesday announced that it is abandoning its controversial plans for replacing third-party cookies in favor of a new Privacy Sandbox proposal called Topics, which categorizes users' browsing habits into approximately 350 topics. The new mechanism, which takes the place of FLoC short for...