Explained: data enrichment

How do your favorite brands know to use your first name in the subject line of their emails? Why do you seem to get discounts and special offers on products you've recently purchased? Businesses are able to personalize their marketing messages thanks to data enrichment. Data enrichment applies to...

Data governance and retention in your Microsoft 365 tenant—a secure and highly capable solution

Data governance has relied on transferring data to a third-party for hosting an archive service. Emails, documents, chat logs, and third-party data Bloomberg, Facebook, LinkedIn, etc. must be saved in a way that it can’t be changed and won’t be lost. Data governance is part of IT at the enterpris...

Exploring the virtual worlds of advergaming

Games and analytics services ran into one another headfirst recently, in a spat related to the game Conan Exiles. Developers had to remove a tracking service, which allowed game developers to track where Steam players had come from. By generating an API key and integrating it into the game,...