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Imperva Blog
Imperva Blog
added 2025/12/17 4:11 p.m.11 views

Black Friday 2025 in Review: What Retailers Need to Know About This Year’s Holiday Shopping Season

Holiday shopping season is in full swing, and Black Friday 2025 continued to demonstrate that consumer demand and attacker activity shows no signs of slowing. According to Adobe Analytics, U.S. consumers spent $11.8 billion online on Black Friday, setting a new record and highlighting sustained...

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