The Global Surveillance Free-for-All in Mobile Ad Data

Not long ago, the ability to digitally track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a dangerous power that should remain only within the purview of nation states. But a new lawsuit in a likely constitutional battle over a New...

Targetoo’s Precision Targeting Vows to Transform Mobile Advertising

By Owais Sultan In todays fast-paced digital world, mobile advertising has become an essential tool for businesses looking to engage with… This is a post from HackRead.com Read the original post: Targetoos Precision Targeting Vows to Transform Mobile Advertising...

Verizon Set to Buy Yahoo for $5 Billion — Here's Why a Telecom is so Interested!

Finally, Someone has come forward to buy Yahoo! Guess Who? The telecommunication giant Verizon. Yes, Verizon Communications Inc. is reportedly closing in on a deal to acquire Yahoo’s core business for about $5 Billion, according to a report from Bloomberg. Since the agreement between the companie...

Verizon Allows Opt Out of UIDH Mobile Supercookie

Verizon Wireless has made a change that now allows customers to opt out of the ad-targeting program that relies on the so-called supercookie identifier that was inserted into Web requests users send. The use of the identifier, known as a UIDH, drew the ire of privacy advocates and users when it w...

Researchers: Accelerometers Perfect for Pervasive Tracking

Minute manufacturing imperfections in popular accelerometers cause that hardware to emit uniquely identifiable data that could give third parties the ability to single out specific mobile devices, regardless of any privacy protections deployed on them. In a paper published by the University of...