Singling out People without Knowing Their Names - Behavioural Targeting, Pseudonymous Data, and the New Data Protection Regulation

Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to behavioural targeting. Many behavioural targeting companies say...

Ad Groups Try to Make Opting Out of Tracking Ads Easier

In the latest attempt to allay consumers’ rising fears about the massive amounts of data that online advertisers collect about them, an amalgamation of industry groups is planning to launch a new self-regulation effort meant to let users decide not to be tracked by advertisers. The program will...