AI Will Increase the Quantity—and Quality—of Phishing Scams

A piece I coauthored with Fredrik Heiding and Arun Vishwanath in the Harvard Business Review:

> **Summary.**Gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous. Recent research showed that 60% of participants fell victim to artificial intelligence (AI)-automated phishing, which is comparable to the success rates of non-AI-phishing messages created by human experts. Companies need to: 1) understand the asymmetrical capabilities of AI-enhanced phishing, 2) determine the company or division’s phishing threat severity level, and 3) confirm their current phishing awareness routines.

Here's the full text.