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The Concept of "Return on Data"

🗓️ 20 May 2019 18:30:54Reported by Bruce SchneierType 
schneier
 schneier
🔗 www.schneier.com👁 76 Views

Consumers exchanging personal data for services should consider the "return on data" (ROD) - the ratio of utility gained (U) to data supplied (D). This new perspective suggests that privacy concerns should be integrated with ROD, enabling consumers to evaluate data-for-services transactions and make more informed decisions

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