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New streaming ad technology plays hide-and-seek with gamers

🗓️ 27 Oct 2022 16:30:00Reported by Malwarebytes blogType 
malwarebytes
 malwarebytes🔗 www.malwarebytes.com👁 11 Views

A new form of digital advertising in video games allows ads to trigger for viewers of in-game streams, rather than players themselves. This could lead to increased advertising and marketing opportunities across platforms, including Twitch

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27 Oct 2022 16:30Current
6.8Medium risk
Vulners AI Score6.8
digital advertisingvideo gamingtwitchstreamingin-game adsamazon gamingmarketingad technologystreamer audiencerevenue generation
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