The Future of Cloud Endpoint Protection Platform Starts Now

Type carbonblack
Reporter Darius Eslami
Modified 2019-08-27T18:00:18


Each year, Gartner evaluates each competitive market according to customer feedback, detailed vendor surveys, and video demonstrations of the capabilities in action. Their flagship report for this analysis is the Magic Quadrant, and this year’s Endpoint Protection Platform (EPP) report has a lot to say.

Endpoint Protection Platforms: A market in transition

This year’s Magic Quadrant for Endpoint Protection Platforms felt familiar to me because it’s the second security market I’ve ever seen make a clear transition from one year to the next. When you look at Gartner’s sources, it’s clear that EPP buyers are demonstrating that they agree with Carbon Black’s central belief: the legacy approach to EPP is no longer fulfilling their needs. Legacy AV, when not paired with EDR, has left customers vulnerable to modern attacker techniques, bogged down by bulky agents, and blind to what actually occurred, even when malware was blocked.

EvolutionMarket evolutions happen on a decade-scale, rather than an annual pace, and the key inflection point for Endpoint Protection is here in 2019. Ransomware and non-malware attacks may have exposed the problems to the market a few years ago, but new solutions couldn’t be developed and deployed overnight. The transition organizations are making to a new wave of endpoint protection platforms demonstrates that vendors need to evolve or lose the market forever. Some of them will adapt enough to survive, but they’ve already lost valuable time and fallen far behind new vendors—like Carbon Black—who have entered the space as disruptors.

Carbon Black has been planning for this inflection point

Three years ago, our leadership teams came together, unified by one common belief: that the legacy antivirus and EPP approach was doomed to fail. So they took stock of the gaps and decided that we needed a cloud-native platform with a single agent that delivers:

This belief caused us to shift our strategy to building next-gen antivirus, endpoint detection and response, threat hunting, and system audit solutions on top of a cloud-native endpoint protection platform.

I joined Carbon Black this year partially due to my affinity for cloud-native capabilities, like auto-scaling, continuous deployment, and cascading software patch rollouts. But that's because I'm a geek. The deeper reason, and my obsession throughout my career, has been to learn and help cut down the pains that security professionals feel every day. This is why I feel a bit lucky to have joined at a time when our cloud-native endpoint protection platform already features solutions to the problems legacy EPP failed to address. Our teams did all the hard work, so that I get to share all the benefits of our portfolio—benefits like my favorite listed strength from the report:

> Carbon Black’s single cloud console, single agent approach to integrated EPP+EDR provides ease of use and seamless integration between core product offerings and enhanced offerings such as threat hunting (CB ThreatHunter), and endpoint query and remediation (CB LiveOps).

Get your copy of the Gartner Magic Quadrant report for Endpoint Protection Platforms here and see why we’re excited to be Visionaries in this market’s next phase.

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